Why Are Colors So Important?

“When we speak of color, we mean energy waves. Every color, each with its own frequency, is a form of energy.” – Perry R. Scientific documentation on color therapy

The role of color is essential in Architecture; even some people attempt to ignore it. The color plays a critical role not only in the natural environment, but also in the built environment designed by human beings. Our brains respond to colors and the surrounding. Our brains process and evaluate whether it is subjective or objective based on the colors we see. “Psychological influence, communication, information, and effects on the psyche are aspects of of our perceptual judgment process.”

Many people tend to think that colors are just for decoration, but it is not true. Colors should be part of the design process when we design a space. The choice of color should not be considered at the last stage of the design.

Colors and human bodies are in harmony. According to the chromotherapy, our bodies are generally composed of colors.  “The body comes into existence from colors, the body is stimulated by colors and colors are responsible for the correct working of various systems that function in the body.”

Just like colors have their own frequencies, all organs, cells and atoms inside our bodies are energy waves with their own frequency and vibrational energy.  “Each of our organs and energy centers vibrates and harmonizes with the frequencies of these colors.” The use of colors in architecture can influence and manipulate people’s feelings. It can either generate positive or negative energy inside our bodies. “When various parts of the body deviate from these expected normal vibrations, one can assume that the body is either diseased or at least not functioning properly.” Therefore, it is vital to consider and choose the use of colors wisely when designing a space. “Colors have a profound effect on us at all levels—physical, mental and emotional. If our energy levels are blocked or depleted, then our body cannot function properly, and this in turn can lead to a variety of problems at different levels” (Light).

Photo credit: http://www.windows2universe.org/physical_science/magnetism/images/visible_spectrum_waves_big_jpg_image.html
Reference:
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1297510/